Domain Name vs Free Website Links – What Builds Better Trust
Imagine you’re looking for a local coffee shop in Durban. You find two websites:
Which one are you more likely to trust?
The answer is clear — a custom domain name shows professionalism, stability, and brand ownership. It instantly tells visitors you’re serious about your business.
🤔 What Is a Domain Name?
A domain name is your unique address on the internet — like www.yourbusiness.co.za. It’s what customers type to find you online.
In contrast, free website builders like Wix, WordPress.com, or Shopify often give you a subdomain, which can look like:
yourbrand.wixsite.com
yourname.wordpress.com
yourshop.shopify.com
While these free options are fine for testing ideas, they aren’t ideal for a growing or customer-facing business.
💼 Why Your Small Business Needs Its Own Domain Name
1. Build Trust Instantly
Customers are more likely to click, trust, and buy from a website with a professional domain name.
2. Own Your Brand
Your domain name becomes part of your brand identity — and no one else can use it.
3. Better for Local SEO
Search engines like Google favour custom domains, especially when they end in .co.za, helping your business rank higher for South African searches.
4. Create Branded Email Addresses
Once you have a domain, you can set up emails like info@yourbusiness.co.za — no more yourbiz123@gmail.com.
💸 Is It Expensive?
Not at all. Kraft Tech offers affordable domain registration and setup for South African businesses — including personalised emails and hosting from R99pm
You don’t need to be tech-savvy. We’ll take care of everything.
🚀 Let Kraft Tech Help You Look More Professional Online
Whether you’re running a bike shop in Umhlanga, a salon in Phoenix, or a food truck in Durban, owning your domain name gives your business the digital edge.
➡️ Contact us today to register your custom domain and email setup
🌐 Visit www.krafttech.co.za
📩 hello@krafttech.co.za
📱 WhatsApp: 071 894 8663